Chapter 5 of 17
Ridding the world of unnecessary packaging: Nohbo with Benjamin Stern
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Benjamin Stern

Age when he came up with the solution: 16

Location: Melbourne (Florida), USA

Ben grew up in Brevard County, Florida and graduated from Viera High School in Viera, Florida in 2017. While a student, he worked part time in a submarine sandwich shop and later as a cashier at a supermarket. After high school, Ben won a Thiel Fellowship, a two-year program for young people “who want to build new things”, with a $100,000 grant attached. Thiel Fellowships are designed for budding entrepreneurs as an alternative to going on to higher education.

In his early teens, Ben realized that the world was choking on discarded plastic products. He decided to target the traditional packaging of personal care products - shampoo, conditioner, body wash, and hand soap - which account for 120 billion units produced and thrown away annually, 95% after just one use, and which take up to 400 years to decompose.

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"Challenges are, obviously, at every level, and you have to be prepared five times over to mess up."

- Benjamin Stern, Founder of Nohbo
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Benjamin Stern's solution: Nohbo

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Ben invented a way of encapsulating the active ingredients of personal care products in pods made of water soluble film. When the consumer adds water to the pod, the film dissolves and is never seen again. In the case of hand soaps, he developed single-use sheets which behave in the same way.


Photo source: Malcolm Denemark/Florida Today

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Ben’s company is called Nohbo Inc and is based in Palm Bay, Florida, USA. Their slogan is “Ridding the world of unnecessary plastics” and their mission is to “Develop and commercialize cutting-edge plastic waste-free consumer good products that dissolve without a trace.”

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The business boasts an “environmentally-conscious culture”. Nohbo Inc is a vertically integrated company with R&D, manufacturing, and packaging located in a 1,200 square meter laboratory and factory. You can read more about Nohbo on their website.

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Key Concepts

Plastic

Pollution

Microplastics

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Plastic

Pollution

It is the accumulation of plastic waste in the environment. Most plastics are non-biodegradable and can remain in the environment for hundreds of years. Although there is plastic pollution on land, most plastic pollution ends up in the oceans. No matter where plastic pollution occurs in the environment, its negative impact affects all living organisms and their habitats.

You can read more about plastic pollution here.

Photo source: Getty Images

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The problem with plastic pollution

Plastic is a cheap material, and its applications are endless, so it is essentially used across every sector: for example, it is used to create synthetic fibers for the textile and transportation industries, construction materials, and electronic pieces. However, most plastic is not biodegradable. On top of that, half of the plastic produced globally is designed to be used only once and then thrown away (single-use plastics). (6) About one million plastic drinking bottles are bought every minute, while 5 trillion single-use plastic bags are used annually at a global level. Only 9% of all plastic waste ever produced has been recycled and about 12% has been incinerated. The remaining 79% has accumulated in landfills, dumps, or the natural environment. (UNEP)

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Other change-makers addressing plastic pollution

See more

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Gjenge Makers (Kenya)

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Bye Bye Plastic Bags (Indonesia)

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References

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