Chapter 9 of 17
Eliminating the idea of waste: TerraCycle with Tom Szaky
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Tom Szaky

Age when he came up with the solution: 19

Location: Trenton, New Jersey, USA

Tom was born in Hungary and emigrated to Canada with his parents at age 4. He grew up in Toronto and attended high school at Upper Canada College, where he developed an interest in environmentalism. He entered Princeton University in 2001 where he was interested in business and entrepreneurism.

Through some friends, Tom discovered that worm excrement made high-quality fertilizer for houseplants. Since worms eat organic food waste and there was a lot of it coming out of the university dining halls, could he do something useful with it, such as feeding the garbage to red worms? He started TerraCycle in 2002 with “Family & Friends” (F&F) money, and dropped out of Princeton to pursue his vision of “Eliminating the Idea of Waste.” He set up offices in nearby Trenton and launched his first product, TerraCycle Plant Food. His breakthrough idea was using discarded plastic bottles as the packaging, thus claiming to have “an entire product made of garbage.” This success inspired him to pivot from fertilizers to recycling.

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"I learned more from failure than from success, and this is very important in entrepreneurship. You are going to fail a tremendous amount, and the most important lessons are going to be by learning from your failures and not celebrating your successes."

- Tom Szaky, Founder of TerraCycle
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Tom Szaky's solution: TerraCyle

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In a few years, major retailers like Walmart began distributing TerraCycle’s products and in 2006, “Inc Magazine” put Tom on its cover as “#1 CEO in America under 30 years old.” TerraCycle gathered momentum with more product offerings, sponsoring companies, overseas subsidiaries, a reality show “Garbage Moguls”, an online game “Trash Tycoon”, and more and more recycled and up-cycled solutions, including the world’s first recycling program for cigarette butts. Tom won the Schwab Foundation’s “Social Entrepreneur of the Year” award in 2013 and he wrote a book called “Make Garbage Great: The TerraCycle Family Guide to a Zero Waste Lifestyle.”


Photo source: Tom Szaky

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Today, TerraCycle has become the global leader in recycling hard-to-recycle waste which most municipalities cannot handle. It offers a range of free collection programs funded by corporates like Colgate which sponsors the gathering of oral care products (toothpaste tubes, plastic toothbrushes, and packaging) which will be sent for cleaning and extruding into plastic pellets to make new recycled products.

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TerraCycle’s Research and Development (R&D) scientists - collaborating with leading universities like Rutgers in New Jersey - analyze the different waste streams to determine the right way to process them into new materials. Third-party processing partners recycle the raw materials into usable forms: metals smelted into sheeting; glass crushed and melted into glass bottles; rubber cryogenic-milled to freeze, then powdered for flooring; and the largest category, plastics, shredded or ground, then melted and reformatted into pellets, flakes or powder. All these raw materials are sold to manufacturing companies that produce end products, completing the recycling journey.


Photo source: TerraCycle

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Key Concepts

Recycling

Hard-to-

recycle waste

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Recycling

It refers to the process of collecting, sorting, and processing materials that would otherwise be thrown away as trash. The process involves breaking down and processing waste to recover materials that can be then used to make new products (e.g. the production of new glass from glass fragments). (EPA)

Photo source: RawPixel

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Hard-to-recyle waste

Despite the technological advances and innovations made within the recycling industry, there are still many materials that are difficult to recycle. With new products being introduced in the market every day, recycling programs struggle to keep up. The key issues are the complex design of products, the mixing of materials, and the use and properties of these materials. (National Geographic)

Photo Source: TerraCycle

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Other change-makers addressing hard-to-recycle waste

See more

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Gumdrop (Netherlands)

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Enaleia (Greece)

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References

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