Chapter 12 of 17
Exchanging waste for plants: Eco Star with Fatemah Alzelzela
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Fatemah Alzelzela

Age when she came up with the solution: 22

Location: Kuwait City, State of Kuwait

Fatemah grew up in the State of Kuwait and graduated from high school at the Maria Coptic School in Zahra before enrolling at the American University of the Middle East in Egaila. In her early twenties, Fatemah became dismayed by her country’s disdain for the environment in several respects: lack of functioning green areas; air pollution problems; and most of all, lack of recycling. Kuwait generates twice the global average of trash per person and recycles only 10% of it. The 90% of waste goes to 18 ever-growing landfills. There was no culture for sorting and recycling trash, and no government waste-oriented data.

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"Young people and young women should be given more chances to make decisions, be creative and find solutions. We can all take action and inspire others to take action on a bigger scale. It will take patience, but I know we can make it happen"

- Fatemah Alzelzela, Founder of Eco Star
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Fatemah Alzelzela's solution: Eco Star

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In early 2019, at 22 years old, Fatemah used her own cash as start-up capital to launch Eco Star, a non-profit recycling initiative that exchanges tree seedlings and plants - donated by Messila Agricultural Contracting Company - for rubbish from homes, restaurants, schools and businesses.


Photo Source: UNEP

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In two years, she has built a following of 20,000 consumers through her social media platforms, especially Instagram, while educating them about the positive impact of recycling and “going green”. Eco Star has already recycled 3.5 tonnes of plastic, 10 tonnes of paper and 120 tonnes of metal.

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In 2020, Fatemah was the West Asia winner of the “Young Champions of the Earth” prize, the United Nations Environment Program (UNEP)’s leading initiative designed to “breathe life into the ambitions of brilliant young environmentalists”, which includes $10,000 in seed funding, training, and tailored mentoring, plus a platform to share the winners’ journeys through interviews and online media.

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Key Concepts

Recycling

Waste Pollution

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Recycling

It refers to the process of collecting, sorting, and processing materials that would otherwise be thrown away as trash. The process involves breaking down and processing waste to recover materials that can be then used to make new products (e.g. the production of new glass from glass fragments). (1)

Photo source: RawPixel

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Waste Pollution

Humans have generated more waste than nature can cope with, and in some cases, this waste has completely disturbed entire ecosystems. The amount and type of waste produced vary across regions and countries. In 2018, worldwide, waste generated per person per day averages 0.74 kilograms but ranges widely, from 0.11 to 4.54 kilograms. (5) Places with higher levels of consumption produce more waste. For example, even though high-income countries only account for 16% of the world’s population, they generate about 34% (683 million tonnes) of the world’s waste. (5)

If not treated, transported, and managed safely, waste material can create severe issues for humans and their environment. (6) Many countries are rapidly developing without adequate waste management systems in place. Rapid urbanization, population growth, and economic development are expected to push global waste to increase by 70% over the next 30 years to a staggering 3.40 billion tonnes of waste per year. (7)

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Other change-makers addressing waste pollution

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RecyclePoints (Nigeria)

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Adventure Clean Up Challenge (Hong Kong)

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References

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