What is the problem you are trying to solve?
Is it local/national/global?
Who is affected by it and how?
What is your proposed solution?
How will you implement your idea?
What are the key activities/ steps?
What resources do you need to bring your idea to life?
What are the main costs your idea will incur?
How will you finance it?
Will you make any profit?
Who will be interested in supporting your idea?
How will you engage with them?
How will you engage the public in supporting your idea?
How costly are the measures?
What is the expected impact of your idea?
Who/what will benefit from it?